PAN Fans

Let's talk about PAN paperbacks – the blog for www.tikit.net

PAN Fans - Let's talk about PAN paperbacks – the blog for www.tikit.net

“Midnight Lace” PAN Books – Nationwide Promotion

Midnight LaceI recently acquired the press promo pack for the 1960 film “Midnight Lace” and included was a single page insert from PAN. I’ve scanned this along with the rest of the packĀ and made into a flash book. On the single page it states:
“PAN Books are the publishers of the paper-back edition of “MIDNIGHT LACE” They are issuing 2,000 showcards to their many stockists throughout the country backing up this promotion. Additional showcards can be obtained free on request from Ad-Sales Dept”
What happened to those 2,000+ showcards, did anyone think one was worth keeping or did they all get thrown away?